In 2022, Starbucks and the K-Green Foundation are running a campaign to promote the use of reusable cups to reduce the use of disposable plastics. The More the Better Campaign, which means that the more reusable cups are used, the more good things will happen to the planet, has increased the amount of reusable cups used by more than 50% compared to the same period of the previous year.

It is a campaign that attracts the participation of more green leaders by preparing unique rewards every year.

[Number of Campaign Participants]

2022: 10,999 people

2023: 27,594 people