The sustainability campaign, which is implemented through collaboration between Volvo Car Korea and the K-Green Foundation, is a plogging and tree donation program.

Plogging was conducted with the general public participating in Seoul (Euljiro, Achasan) and at beaches in Gangwon-do (Samcheok, Sokcho, etc.). 10,290 people participated in “Volvo Road 40,075,” which involves picking up trash while traveling a distance equivalent to one trip around the world (40,075 km), “My Volvo Road Challenge,” where free plogging follows the letters of VOL, and thematic plogging in partnership with various crews. 

The ‘Volvo Pavilion’ exhibition was held at the lawn plaza of the Seoul Arts Center by building structures with eco-friendly materials. After the event, the used structures were upcycled and donated to a children’s organization. Together with participants, we planted 1,400 trees in Nanjido Noeul Park to create a healthy forest in Nanjido, which had been severely polluted by indiscriminate landfilling.

Let’s create a healthy and safe planet together!